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Ad Info
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Ad Info
On the Ad Info page, you provide the business information
that will appear in your Pay Per Call ad
and be seen by potential customers. What kind of ad information will I need to provide? It's essential to provide any business information that you want displayed in your ad - including your business name, address and the phone number where you'd like to receive calls.
How can I control whether my address is displayed to customers?
What should I include in the marketing message?You are able to control whether your address is displayed by checking the "Don't display my advertisement's address" checkbox. If you select this option, a customer searching for your product or services will see "Serving your area" in your ad. You still need to enter an address for the ad because it sets your "service area" where you provide products and services. Will my address be displayed if I would like to advertise nationally? If you select "National" as your service area, your address will not be displayed. For example, if a nationwide law firm enters a corporate address for their ad and selects "National" as their service area, customers would see "Serving your area" and not the corporate address. Selecting "National" overrides the "Don't display my address" checkbox to ensure that customers aren't confused by seeing an address when their ad is displayed. Your Pay Per Call marketing message can be seen by millions of people searching online. This is your chance to get potential customers interested in calling and buying from you! To create a great ad, clearly state what you're selling and make sure it's relevant to the business category you selected. Keep in mind that you will be adding information about your business category and service area later, so it's not necessary to provide these details in your marketing message. If you want additional help in writing your ad, please see our Pay Per Call Ad Guidelines. What is an Ad ID? An Ad ID is a short reference name for your ad. Ad IDs are especially helpful for organizing multiple Pay Per Call Ads in a single account, and they can be edited at any time. |
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