Business Snapshot Based in Haymarket, Virginia, Blooms Today offers a wide variety of flowers and gifts, many with same-day delivery. The company started small, but has expanded its business worldwide. Orders are now delivered by its preferred florists through memberships with FTD, Teleflora, and 1800 Flowers networks. Additionally, as a member of the Society of American Florists, Blooms Today continually strives to grow the floral industry and enhance its expertise. Founded in 2000, Blooms Today has approximately 100 employees.

Why Ingenio Pay Per Call? As a relatively new player in the online floral provider space, Blooms Today chose to advertise via Pay Per Call to increase its presence online and drive calls to its call center. "We are always looking for opportunities that will help market our brand and product," says Blooms Today Vice President of eCommerce, Heather Glynn Gniazdowski.

Phone leads are particularly important for Blooms Today because the company's "floral design experts" take orders over the phone and advise customers on how to design their floral and gift arrangements. Blooms Today primarily acquires customers by phone, which makes Ingenio Pay Per Call a particularly appropriate advertising model to increase existing call volume.

Regarding specific features, Heather values Ingenio's friendly user interface, and the ease with which she can update or modify an ad in real-time. Heather also appreciates the daily emails she receives from Ingenio that provide comprehensive reports on call activity from the day before.

Campaign Results Blooms Today's Pay Per Call campaign is doing well. Using a separate phone line to track Ingenio calls and reading the daily call reports from Ingenio, the company has found that their Pay Per Call campaign is experiencing very good conversion rates.