Business Snapshot Founded in September 2000, StaffingMedical USA is a healthcare staffing company based in Scottsdale, Arizona that offers travel contracts for registered nurses. Operating from the philosophy of a professional healthcare company versus a job registry, StaffingMedical USA aims to recruit and retain the best healthcare professionals to serve at facilities across the country.

Why Ingenio Pay Per Call? Nathan Belcher is Vice President of Operations in charge of sales, marketing, and recruiting for the company. Nathan began managing the company’s Pay Per Call Advertising campaign in early 2005 to recruit registered nurses.

“I'm always looking at new ideas for marketing, and Ingenio Pay Per Call seemed like a great way to source our customers and clients,” says Nathan.

The Pay Per Call advertising model appealed to StaffingMedical USA due to its cost-effective nature. Pay Per Call allows granular budget control; because Nathan only pays for calls coming in, he is able to track his spend on a daily and weekly basis.

Given the nature of the staffing industry, the majority of StaffingMedical USA’s business is driven by phone leads, which is another reason why Ingenio Pay Per Call has made such an impact on the company. Nathan shares, “Our business is best handled over the phone where we can explain how our company works and what we can offer.” He prefers the Pay Per Call model to the company’s pay-per-click campaign because it generates superior qualified leads, and it makes it easier to convert a potential candidate. The phone, unlike a website, enables StaffingMedical USA to develop an interactive, tailored sales pitch to each prospective client while engaging them in a live conversation to establish a relationship.

Campaign Results Nathan estimates that his conversions with Pay Per Call average 3.3% compared to pay-per-click conversions, which average 0.66%. He receives about 30 calls per week, and about two-thirds of them are qualified leads.