Business Snapshot TotalMove provides real estate coordination services to home sellers and buyers and offers a one stop solution for all their real estate and move related needs, including real estate agent selection, mortgage, insurance, moving and van line services and utility transfers. Headquartered in Shelton, Connecticut, with an office in San Francisco, TotalMove has helped over 50,000 consumers during their real estate and moving process since its launch in February 2005.

Why Ingenio Pay Per Call? Ingenio Pay Per Call Advertising provides TotalMove with quality leads and superior conversion rates as compared to other online advertising systems. As a call center-based business, TotalMove was highly interested in Pay Per Call because of its potential to drive calls straight from the Internet on a pay-for-performance basis. According to Trevor Sweek, online marketing manager for TotalMove, “We offer personalized, concierge-style help at every stage of the real estate transaction process, be it buying, selling, securing a mortgage, or planning a move. As such, we give each customer personal attention tailored to his or her needs, and the phone is really the only medium to do this effectively.”

Since its inception, TotalMove has also been advertising online via pay-per-click. According to Trevor, Pay Per Call is advantageous over click-based advertising because it cuts out a lot of the “junk” (or unusable leads) that are inevitable when using pay-per-click to drive call center business. With Pay Per Call, the phone leads are significantly more qualified, since the customer is proactively choosing to be contacted by phone.

Campaign Results While TotalMove advertises on major search engines and vertical websites with pay-per-click, the company has found that Pay Per Call is far more effective when it comes to driving new business to its call center. Currently, an estimated 7% of TotalMove’s Ingenio leads convert to sales.