Business Snapshot Headquartered in North Carolina, Media Two is an interactive marketing agency focused on online advertising and design—specifically, the firm caters to multiple clients in the financial services industry.

Why Ingenio Pay Per Call? Account Executive Seth Hargrave currently manages the Ingenio campaigns and, due to the unique nature of his clients' businesses, sees the Pay Per Call approach as an ideal advertising vehicle.

"We've found that the type of customer behind a typical Internet-generated lead is someone interested in filling out an online application for some free investment advice - not necessarily a prospect in 'ready-to-buy mode'," said Seth. "Our brokers then have to spend time following up and calling people back to close the sale. Pay Per Call dramatically shortens this sales cycle - and makes it much more efficient - by turning this process on its head; instead of our clients chasing leads by phone, highly qualified customers now call them. People who actually pick up the phone are simply much more serious than those who click to a website."

Campaign Results Currently, Media Two runs Ingenio Pay Per Call campaigns for four clients. Due to the sensitive nature of his clients' business, Seth can't disclose actual conversions, but he can say his clients have all expressed their satisfaction with Pay Per Call—and most have increased their monthly budgets to generate higher call volumes.