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Q: What is Ingenio Pay Per Call?
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A: Ingenio Pay Per Call
is an advertising service that connects search consumers with your business by phone.
You don't need a website to participate because
Pay Per Call ads,
which appear in prominent search engine results and directories, drive business directly to your phone.
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Q: How can Pay Per Call help grow my business?
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A: Pay Per Call
can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.
Phone leads are a proven way to build customer relationships and open and close sales. On a more practical level,
Pay Per Call
enables consumers to find your business via
ads
that appear in search results on search engines and directories. As a
Pay Per Call
advertiser,
consumers contact you at the phone number and times that you specify.
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Q: How does Pay Per Call work?
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A: Pay Per Call
works similarly to click-based advertising, except that it drives phone leads to your business,
rather than clicks to an eCommerce website. Like click-based advertising,
Pay Per Call
enables you to:
-
Easily
sign up
as an advertiser and create ads,
- Bid for prominence in search results, and
- Manage budgets and accounts using a secure 24/7 account manager.
For search engine and directory consumers,
Pay Per Call
works like this: Consumers search for merchants or service providers in a designated geographic area.
Then, relevant
Pay Per Call ads
appear in search results. When your business's
ads
appear in search results, consumers can reach you via the toll-free numbers that
Ingenio
provides in your
Pay Per Call ads.
These toll-free numbers forward
calls
directly to your business number as well as track
calls
for billing and reporting purposes. You set a maximum
Max Price Per Call
that you are willing to pay for a
call
from a potential customer.
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Q: Where will my Pay Per Call ads appear?
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A: Create a single
ad
with
Ingenio
and it will be displayed in search results across the entire
Ingenio
Advertising Network, which includes Web search, Internet Yellow Pages, mobile search, free directory assistance and podcasts:
Sample
Ingenio
Pay Per Call
Ad
on Web search results:
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Q: How much does it cost to use Pay Per Call?
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A: Pay Per Call
is free for consumers to use. As a
Pay Per Call
advertiser,
the fee for each
call
received from your
Ingenio Pay Per Call ad
is based on the
Max Price Per Call
you set. However, with
Auto-Bidding
you are only charged $0.01
more than the next highest competitor's
Max Price Per Call
at the time of the
call.
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Q: How does Pay Per Call differ from click-based advertising?
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A: Pay Per Call
differs from click-based advertising because it uses a phone call as the billable event, rather than a click. As a
Pay Per Call
advertiser, you pay only when your
Pay Per Call ads generate a
call
to your business, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. With
Pay Per Call,
the majority of businesses can participate—including the nearly 13.8 million small businesses that don't have eCommerce websites.
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Q: Which calls are charged and which calls are not?
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A: To ensure you get maximum value as a Pay Per Call advertiser, you are not charged in the following situations:
- Followup calls: Only the first call from a phone number will be charged within a 3-day period.
- Short calls: You will not be charged because most likely the lead was not valuable.
- Hang-ups & Unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses.
- User Paused: You will not be charged if you receive a call when your ad is paused.
Other new phone call leads delivered to your ring-to number will be charged, so be ready to receive calls when your ad is live and use scheduling to automatically pause your ad when you are unavailable.
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Q: How can I increase the number of calls I receive?
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A: To improve the effectiveness of your ad, you can:
- Make sure your ad fully and accurately describes the products or services you deliver,
- Select the categories and service areas that best represent your business,
- Ensure your Business Profile page has all the information that new customers may want - such as your business logo, callable hours, payment options or coupons and
- Increase your ad's Max Price Per Call relative to your competitors' ads to achieve a higher position in consumer search results
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Q: Which phone number should I use as my ring-to number for my Pay Per Call ad?
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A: We suggest you use your business phone as your ring-to number. If you choose to use your cell phone number (as opposed to a traditional land-line) and you know you'll be out of calling range, be sure to pause your Pay Per Call ad so that you don't miss valuable phone call leads. Please note there are instances when cell phones don't ring even when in the coverage area. These calls generally go to voicemail and are charged as Pay Per Call leads.
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Q: How can I manage when I receive calls?
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A: You have ultimate control over when you receive calls from your Pay Per Call ads, because you can:
- Set up a custom schedule that will automatically display your ad only during your business hours.
- Manually override your schedule to display ads on days you want to take calls outside of your schedule.
- Manually pause ads when your business closes for an extended period of time, until you are ready to receive calls again.
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Q: How do I select the best categories for my business?
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A: To get the most highly-qualified customers calling, you should select the categories that best represent your business. By doing so, Ingenio will ensure your ad will be presented to ready-to-buy customers who are searching specifically for a business like yours. You can select up to five categories for your Pay Per Call ad.
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Q: What is the best payment plan for my business?
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A: Most advertisers prefer the Auto-Deposit payment plan, because of its convenience and flexibility. Auto-Deposit ensures your ad stays active by replenishing your account whenever your balance goes below the
Max Price Per Call
you've set.
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