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Optimizing Your Ad
Advertiser Assistance Team

Optimizing Your Ad

Why would I want to edit my ad information?
Editing your ad information is useful for things such as highlighting special offers, promoting a new product or testing new advertising text. You can also edit your Ad IDs to make it easier to organize or identify your ads. Additionally, you can edit the descriptive information in your business profile to include more details that prospective customers will want, such as an overview of your line of business or special services your provide.

How do I edit my ad?
There are two ways to edit your ad: 1) Click on the Ad ID of the ad you'd like to edit in the My Account section; or 2) visit the Ad Manager page, then click the checkbox next to the ad title you want to modify, and select the Edit Ad button. If you want to change the Max Price Per Call for an ad, select the Edit Max Price Per Call button.

How can I change specific details in my ad?
To change the specific details of an ad, click on the Ad ID which will take you to the Ad Overview for the ad you selected. On the Ad Overview page, you can edit the address, phone number or description of your business and change your ad status to On Schedule, Active or Paused. To change your service area, category, or Max Price Per Call, click Edit Service Area or Edit Categories or Edit Max Price Per Call respectively.

Please note that you must click Save to finalize any changes made to your ad.

What does "calls will ring to" mean?
The phone number listed here is where we will forward customers' calls. This phone number is not what we display in your ad, however. In order for us to track the phone calls that you get because of your pay-per-call ad, we display a toll-free number on your ad in place of your phone number. When a customer calls the toll-free number, we receive the incoming call and then forward it to the phone number you've indicated on your ad, allowing us to keep tabs on the number of calls you've received, how many minutes the call lasted and related tracking data.

Your ring-to phone number can be your business or cell phone number. If you're using your cell phone and you know that you're going to be out of cell phone range, we recommend that you pause your ad so you don't miss the call and get charged for valuable phone call leads from your Pay Per Call ad.

Why do I need to provide my location information?
Your location is used to determine your service area. This information is important to let customers know where they can find you, especially if they are looking for a local business or one in their vicinity. Since your actual phone number is replaced by a toll-free number in your ad, they cannot determine your location from your area code. Knowing you are conveniently located and have a legitimate business address can give customers extra encouragement to call. You have the ability to not display your address to customers by selecting "Don't display my advertisement's address" on the Edit Ad page.

Why do I need to select a service area?
Selecting a service area allows you to specify the exact geographic area in which you provide services or deliver products. Designate your service area by either choosing a number of miles from your zip code in the drop-down menu, or selecting one of the other options like City, City, Regional & State, or National – and then clicking on Save.

 Quick Tip!
Be sure to select an accurate service area so that you reach customers for whom you are able to provide services or deliver products.

Why do I need to choose ad categories?
Choosing categories that describe your business and the product and services you offer assures that your Pay Per Call ad is displayed to potential customers who search for businesses by category. You can select up to five categories where your ad will be displayed.

How do I choose my ad categories?
To choose the best ad categories for your business, try doing a search based on terms that describe or are related to your products and services. For example, appropriate terms to search for a flower shop may be Florist, Flowers, Catering, Weddings and Special Events. (If you enter more than one search term when looking for categories, be sure to separate all terms by commas.)

 Quick Tip!
Consider using the same categories for your Pay Per Call ad that you use for your Yellow Pages ad.

How do I edit my categories?
To select additional categories for your ad, enter words that are relevant to the services and products you provide, and click Search Categories. When a category list appears, check the box next to each category that you wish to add and click Continue. Then, click Save & Continue on the following page to assure your changes are not lost. To remove category from your ad, click Remove next to any category you wish to delete, and click Continue. Again, be sure to click Save & Continue on the following page to assure your changes are not lost.

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